1. Their jeans start at $172
2. Their “sweet spot” for jeans is $250-300.
3. Their data says their buyers want to be fashionable and they set themselves apart from others by buying higher grades of denim.
Not in this market. Check out these sales....
PUT TIME!!! This is a bit of a gamble because their earnings are on Wednesday, and there has been a lot of strength the past couple days, which would lead me to believe that someone must know something. I am going to take the other side though and take the risk of buying a few puts ahead of their earnings.
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