Recently I moved away from my originally plan of shorting high end retail, banks and commercial real estate, and established a few positions in lower end consumer products/retail/food like PNRA, GMCR, and AZO and CBRL. This was a mistake and I currently maintain a loss in each position. I am going back to shorting the high end sector. This morning I have my eye on Coach, COH May 17.5 puts and will likely purchase near the open. I have traded COH in the past and have done pretty well, so I am going back to what has worked. COH has moved from 11.5 to 17.5, over 50% the last couple weeks, so I anticipate this one is ready to trade down a bit.
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